Beraca’s range of cosmetic grade coloured clays Beraclays has been audited and certified by internationally recognised certification body IMO (Institute for Marketecology) under the For Life Program.
Beraca’s Amazonian White Clay, the only Beraclay sourced from the Amazon region, has also been certified according to the control procedures of the Fair For Life Program for fair trade and responsible supply chains. This certification asserts that the company’s business model is oriented towards fair practices based on a fair pricing policy and a respectful dialogue with its suppliers.
With the substantial increase in the demand for mineral clays in the cosmetic industry, the ability to offer clinically proven results – due to the unique mineral profile of the Beraclays – has become a strong competitive advantage. Beraca has used a third party clinical testing facility to conduct placebo-controlled studies and prove the benefits of its clays for hair cuticle repair, hair colour protection, acne and sebum reduction, and skin elasticity and firming.
Beraca’s clays have also been tested for their antioxidant activity, rheological behaviour, thermogravimetry (TG) and cation exchange capacity (CEC). Each product features detailed technical information and specifications, including safety data sheets and heavy metal analysis. This allows manufacturers to assess their suitability for use in different cosmetic products. All Beraclays are hypoallergenic, highly stable colours, containing no artificial dyes or pigments. They are currently marketed worldwide and available in stock in Brazil and the US.