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Rice bran extract offers numerous benefits

Nancy E. Kinkade Ph.D. – Eastman Chemical Company The use of natural ingredients is an important trend shaping the personal care market. Consumers are enticed by multicultural, multi-benefit products that promise perceivable benefits to enhance their physical beauty. For cosmetic and personal care companies, new opportunities proliferate at the boundaries of traditional market segments where the one trillion US $ wellness market continues to expand at a rapid rate.

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