K-Beauty expertise inspires visitors at in-cosmetics Korea

BB cream, CC cream, Cushion, Face masks: the Korean cosmetic revolutions boost the market all over the world thanks to the high level of innovative differentiation in terms of shaped-memory, jelly craze & water sensation textures, nature-infused products.

The beauty routine of Asian women and more especially in Korea is composed of almost 7 steps to reach a pure & smooth skin, and consumers around the world consider K-Beauty cosmetics as valuable products having a high impact on their skin.

During in cosmetics Korea in Seoul, Givaudan Active Beauty highlighted 7 K-Beauty related concepts including powerful active cosmetic ingredients to inspire the creation of the new Asian inspired products:

InnovatetoLead
Oil infused microcapsules to nourish the hair (Hyalusphere) - Oil compatible hyaluronic acid (PrimalHyal Gold) – Hair care hyaluronic acid solution (ResitHyal)

ExperiencetoSeduce
The new aqua-sensation S3D Millésime containing Revivyl, SensHyal and Unitamuron H-22

MakeUpRevolution
Magical makeup solutions with Givaudan's sweat resistant and long-lasting Unimer U-1946, or their Bicolor Unispheres for colour transforming BB creams

BeZen
Break down skin stress (cortisol) with Neurophroline  - Get protected from Ozone (Unicontrozon)

Hydrate&Refresh
Pure spring sea water (Eau de source Marine) – Microalgae hydration secret (Hydrintense) –
Long term on skin activated coolant (Evercool)

MensGrooming
Redensyl to ensure hair growth – Colorboosting Unispheres to hide grey hair

ColorImpression
Instant skin whitening with Flashwhite Unispheres – Vibrant colours technology in shower gels
and shampoos with Colour Explosion Beads


Fabrice Lefèvre, marketing & innovation director said:“The Korean cosmetic industry is leading the way in our industry thanks to Korean brands’ tremendous short time to market. These K-brands also keeps being highly innovative by breaking down rules such as men’s makeup innovations, or by offering new textures packaged in the best quality packs to ensure the best consumers experience. We analysed their key success factors and combined them in 7 themes to inspire our customers.”

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