A key trend that will impact Asia Pacific’s beauty and personal care industry in 2017 is ‘Active Beauty’. Consumers are being encouraged to exercise their bodies and brains, and beauty brands will formulate products to help them in their quest for health and fitness.
Health and wellness is increasingly talked about as an integral part of daily life from a physical and an emotional standpoint. Companies and brands can now align themselves with this interest in fitness by innovating and offering beauty and personal care products that prepare consumers for physical and mental activities.
More consumers are embracing healthy and active lifestyles
Healthy living is commonplace across the world, and with the trickle-down effect, it is also now the lifestyle of many in Asia Pacific (APAC). In recent years, Asian consumers have turned toward the trend of being health-conscious, integrating the different aspects of health and wellness into their daily lives – making healthy living a movement that continuously grows from strength to strength.
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