Ashland’s FiberHance bm solution received the Gold award for Best New Functional Ingredient at in-cosmetics Global in London. FiberHance bm impressed judges with its use of unique and sustainable ingredients that work simultaneously to create and strengthen hair fibres without compromising colour.
FiberHance bm solution is a molecule designed to penetrate the hair fibre and provide superior strengthening in shampoos and other hair care products by using cost-effective technology. This functional ingredient is based on glucoside chemistry that strengthens the hair wash after wash, penetrating the natural fibres allowing the hair to be more manageable and alluring. The solution, developed by Ashland, is compatible with colour treatmentsystems to strengthen hair during and after colouring, and to repair hair fibres that have been damaged by chemical treatments. It helps to strengthenall hair types, including Caucasian, Asian and African American.
