Innovative fine fragrance concept launched in London

Givaudan Group presented a new concept called [Yu] (patent pending), an innovative fine fragrance featuring their latest active ingredient Revivyl, a holistic skin renewal accelerator, enabling users to express and protect their uniqueness.

Laurent Bourdeau, head of Active Beauty, said: “[Yu] is a perfect example of our way we craft synergies between fragrances and more especially fine fragrances and Active Beauty: to be an innovative ideas incubator inspiring our clients to develop new products for the future. It illustrates our strong commitment to develop our understanding of their needs and expectations.”

[Yu] is born from the premise that people are all unique. Uniqueness is written in one’s genome but even more in the microbiome. That is the main reason Givaudan Active Beauty decided to offer a new way of protecting the skin while using a perfume. Romain Reynaud, R&D director, said: “Analysing the skin microflora of the skin, our researchers have a deeper and unique understanding of overall benefits of skin microflora for the skin and the body. Regarding this information, our experts developed an active ingredient able to protect this skin microflora while stimulating skin regeneration. Revivyl instantly protects skin microbiota while maintaining the balance and even improving its composition.”

The scent has floral musky notes, with a fresh start neroli, a floral blooming heart with green, pink, iridescent and watery facets while bringing a soft and comfortable sensation.

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