Fragrances are a powerful emotional trigger for people and consequently are a hugely important aspect of personal care products. These ingredients operate as brand signifier as well as connoting a wide range of other meanings.
Formulating with fragrances can be a challenge, but ingredient suppliers are constantly developing new products that make it easier to work with these powerful ingredients. Following is a selection of some of the wide range of fragrances and solubilisers available on the market.
Fragrances
Balsam of Peru is used in food and drink for flavouring; in perfumes and toiletries for fragrance, and in medicine and pharmaceutical items for healing properties. It has a sweet scent and in some instances, Balsam of Peru is listed on the ingredient label of a product by one of its various other names.
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