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What is stimulating the hair salon industry

Over 3% global growth and the strong performance of some regions, particularly North America, are proof of another good year for the salon hair care market.

 Some of the most interesting developments happen on the competitive front where the race for higher shares in the quickly growing bond builders segment is intensifying due to the emergence of new brands. Olaplex, the pioneer in this segment, continues its efforts to remain the leader, not only throughexpansion, but also through legal action towards its competitors.

Market consolidation continues to shape the industry with two recent acquisitions—Conair adds Aquage to its portfolio and Unilever purchases Living Proof. It is an important step for Unilever, which competedonly with one master brand, TIGI, in the professional hair care arena. Unlike TIGI, which takes pride in being a brand “by hairdressers for hairdressers,” Living Proof is a hybrid brand with strong distribution in bothsalons and retail. 

Recently, another factor behind the salon hair care market’s growth has been the brands and products dedicated to barbers. The expansion of many British and American brands, as well as the launch of new brands and product lines, especially in Europe, have helped the men’s products segment to increase by almost 8% in 2015. The success of these brands and products stems largely from design and marketing efforts adapted for a masculine audience. The same applies when it comes to the development of barbershops, which attract men with unique looks and services, usually not found in classical hair salons. 

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Upcoming Events

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

IFSCC 2024

Recanto das Cataratas Thermas Resort, Iguazu Falls, Brazil
14th - 17th October 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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