Eurofragance exhibited in Japan at Cosme Tech, one of Japan’s leading cosmetics fairs
The Barcelona company, which participated at the fair along with Beauty Cluster Barcelona (BCB), presented several fragrance collections for its different segments – fine fragrances, home care and body care. With this new audience in mind, Eurofragance has designed an innovative collection of fragrances created around sweet ‘gourmand’ notes, such as Pop Delights and liqueurs and cocktail-inspired fragrances. Two candle collections inspired by the wine and cocktail world have also been created, as well as a collection based on the new colour for 2017, Greenery. This is a fresh air, revitalising range that symbolises new beginnings, which can be smelled in a perfume, a candle and a bath gel.
According to Markus Steger, general director of Eurofragance Asia Pacific: “The Japanese market is dynamic and creative not only in terms of fragrances, but in all product-related aspects, such as packaging, marketing and formulations. It is also one of the most inspiring in the world. We are certain that Cosme Tech has given us a better understanding of this market and that it has boosted our arrival in this country”.