Imerys has launched ImerCare Velluto, its latest development for superior coverage in pressed powder foundations.
ImerCare Velluto is sourced in the French Pyrenees and derived from 100% natural magnesium silicate. It has been engineered using patented technology to obtain an innovative structure which enhances cohesion and imparts multiple optical and sensory properties to makeup powders.
In concealers and foundations, ImerCare Velluto confers high coverage and imparts a silky, unctuous feel, an even skin look and a smooth satin finish.
ImerCare Velluto’s high power of cohesion also improves compaction, rendering pressed powders more resilient to breakage. Unlike many mineral powders on the market, ImerCare Velluto can easily be used in wet processes and prevents cracking.
