BASF has announced that an important step in the integration process of Engelhard into the BASF Group has been accomplished with the registration of a new corporate name - BASF Catalysts LLC - in the United States.
“This rebranding signifies a key milestone in the integration process as it brings together BASF’s brand strength and Engelhard’s strong reputation for innovation and quality,” said Klaus Peter Löbbe, BASF board member responsible for North America.
Engelhard businesses not included in the Catalysts division will also operate under this new corporate entity until plans are finalised for the businesses in appearance and performance technologies and ventures to be transferred to other existing BASF business units.
