The website of Personal Care Global

Ethical labels boosting Nordic naturals

Download PDF version of article

The Nordic market for natural cosmetics is showing healthy growth, with sales doubling between 2008 and 2014. A new study by Organic Monitor predicts sales revenues to climb to €200 million in the coming years.

Denmark has the largest market for natural cosmetics in the Nordic region; natural & organic products comprise 4% of total cosmetic & personal care product sales. The country also has very high market share for organic foods, 7%; the highest in the world. Danish consumers are high spenders on natural & organic products because of ethical and environmental concerns.

Widening availability is also driving market growth. Natural & organic cosmetics are making inroads in department stores, beauty retailers, supermarkets, drugstores and non-retail channels. 

Although imported brands are highly established, Nordic brands are showing a rise in market share. The Danish company Urtekram has taken market leadership. 

Organic Monitor finds green labels are becoming increasingly important in the Nordic region. Consumers are increasingly looking for logos and symbols that represent ethical / environmental attributes. The Nordic Swan is most established for personal care products, recognised by over 90% of consumers. 

Ethical labels will be featured in the upcoming Sustainable Cosmetics Summit Europe. Hosted in Paris on 21-23 October, an update will be given on the growing myriad of ethical labelling schemes for cosmetics & personal care products. Urtekram will be sharing its experiences with such labels at the summit. 

Upcoming Events

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

IFSCC 2024

Recanto das Cataratas Thermas Resort, Iguazu Falls, Brazil
14th - 17th October 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

Upcoming Events

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

IFSCC 2024

Recanto das Cataratas Thermas Resort, Iguazu Falls, Brazil
14th - 17th October 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

Step Communications Ltd, Step House, North Farm Road, Tunbridge Wells, Kent TN2 3DR
Tel: 01892 779999
www.step-communications.com
© 2024 Step Communications Ltd. Registered in England. Registration Number 3893025