With a theme of ‘Fragrance Matters’ the 2014 Fragrance Forum, the 4th annual event of its kind, was again held at the Royal Society in London.
The first session was chaired by IFRA UK Chairman, Jonathan Gray of Mane.
Duncan Boak – Fifth Sense
Opening the event was a moving talk from Duncan Boak, founder of the eating and smell disorders charity which he has launched, called Fifth Sense. He spoke about smell and emotion – the reality behind fragrance marketing.
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