Pregnancy is a challenging time for the body. Hormone fluctuations result in significant changes within the body as well as outside in the skin and hair.
It can also be a time of great anxiety, particularly for first-time mothers as they worry about the development of the baby. This means new mothers will be particularly conscious about the type of products they are using as well as the particular ingredients within the products.
That said, the maternity cosmetics market is showing signs of great potential. As more and more people want to use products designed for their type of skin, maternity represents a period when a woman’s usual range of products might not be sufficient owing to the changes in their skin or hair. Also, feeling pampered can help alleviate some of the uncomfortable sensations associated with pregnancy, particularly during the latter stages.
Opportunities
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