Exclusive anionic emulsion polymer

Fixomer 40 anionic emulsion polymer effectively provides stiff, crunchy hold to modern spiky hairstyles. The diversity in consumer hairstyles is driving the demand for versatile products, with younger consumers opting for hard-to-hold styles. The personal care industry has responded with innovative products that tame frizz, add volume or create spiky styles.

Effective in innovative product types such as gels, mousses, waxes, creams and lotions, Fixomer 40 anionic polymer is a non-flaking product that forms clear and palm-clear gels and contributes water repellency to formulations. This uniform opaque emulsion of an acrylates copolymer washes off easily with shampoo systems. The product is compatible with common rheology modifiers and alcohol. Fixomer 40 is available in a high solids level, which minimises freight and storage costs.