Clariant has announced its new EcoTain approach to sustainable innovation. The EcoTain life cycle and label developed by Clariant is driven by the commitment to protect human, environmental and ecological health without compromising on performance and efficiency.
The world population is growing, while the natural resources available for industrial use are limited. As the cost of raw materials has increased, the industry is under increasing pressure to find ways of using fewer raw materials and less energy. At the same time, a growing trend of eco-awareness among consumers has developed and demand for more natural, sustainable products is strong. EcoTain represents a systematic approach to sustainable innovation by providing a tangible means of understanding the ecological, economic and social impact of Clariant’s products over the entire value chain. It also supports companies towards achieving their targets for sustainability. Products in the Crop Protection and Paints & Coatings business lines have already been brought under the EcoTain umbrella; further business lines will follow. New sustainable ingredients are also currently in the pipeline and will soon be launched under the EcoTain label.
