Demand in Asia matching Europe
in-cosmetics Asia 2012 was a great success for Dr Straetmans with the company's expectations exceeded with their booth proving to be as crowded as it was for the European in-cosmetics in Barcelona.
Dr Straetmans saw many visitors inspired to visit them from the Innovation Zone following the 'Innovation box’ arrangement of their new W/O-emulsifier, dermofeel GO soft. This new product provides a very light skin feel for W/O emulsions e.g. for baby products, sun care concepts and protective creams which matches perfectly the needs of Asian skin for non-greasy concepts.
Furthermore the company faced a huge demand for its dermosoft product range for the Asian market to claim ‘preservative free’ concepts which seems to become more and more popular.