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Next generation biomimetics

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Croda has announced the launch of Keramimic 2.0, a new keratin quat that Croda claims takes biomimetics to the next generation. Developed using the company’s proprietary manufacturing method, this highly specialised conditioning active provides targeted repair to the most damaged areas of the hair’s surface.

Developed using the most recent advances in Proteomics, the amino acid sequences of the peptides found in Keramimic 2.0 match those present in cuticular and cortical regions of human hair. Keramimic 2.0 not only treats ‘like with like’, it mimics the peptides found in hair keratin proteins to repair and condition the most damaged areas of the hair cuticle. In addition to Keramimic 2.0’s biomimetic behaviour, it can intelligently work to provide restoration to the areas of the hair that need the most treatment. Analysis of a hair fibre shows the hair’s anionic surface becoming progressively more anionic as it is subjected to more damage towards the tip. Time of Flight Secondary Ion Mass Spectroscopy (ToF-SIMS) image mapping technique has been used to demonstrate that using Croda’s cationic chemistry, Keramimic 2.0 deposits on the most damaged areas of the hair cuticle from root to tip, intelligently repairing the hair’s surface right where it is needed most.

 

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Upcoming Events

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

IFSCC 2024

Recanto das Cataratas Thermas Resort, Iguazu Falls, Brazil
14th - 17th October 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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