Symrise is to acquire Floral Concept, a French natural ingredients house for fragrances headquartered in Saint-Cezaire-sur-Siagne in the Pays de Grasse region.
The German giant has signed a put option agreement to acquire 100% of the share capital of Floral Concept to add to its premium natural fragrance ingredients.
The parties expect to close the transaction by the end of September, subject to relevant employee information and customary closing conditions, and have agreed to treat the financial details of the investment as confidential.
Symrise said Floral Concept is a recognised natural fragrance ingredients house that has a reputation built on the highest standards of quality and authenticity.
Since its founding in 2002, it added, the company has built a strong reputation for sourcing, selecting and transforming natural raw materials into high-value fragrance ingredients, supported by deep producer relationships and an uncompromising commitment to quality.
“With Floral Concept, we contemplate acquiring a high-quality growth platform fully aligned with the ONE Symrise strategic priorities,” said Michael Friede, President Scent & Care Segment.
“While Symrise already has a proven track record in high-performing naturals for food applications, especially since the Diana acquisition in 2014, and with our existing Naturals business for fragrances Maison Lautier 1795, we will build on Floral Concept's capabilities and, together with our existing capabilities, establish a best-in-class Naturals platform in Grasse dedicated to fragrances,” he added.
Frédérique Rémy, General Manager, Floral Concept, added: “We have built Floral Concept around quality, authenticity and long-term relationships with producers and customers.
“In Symrise, we see a partner that understands Naturals, values the Grasse ecosystem and can support the next phase of Floral Concept’s development through its global reach and fragrance expertise.”
