Barbara Olioso, also known as The Green Chemist, tells the history of the remarkable green evolution of the beauty industry - from simple ‘natural’ claims to today’s complex sustainability matrix - and offers insights into where we might be heading next.
I started my career in the cosmetic industry about 25 years ago, and what a journey it has been. In this article, I would like to share my personal history alongside the remarkable evolution of the beauty industry and offer insights into where we might be heading next.
Having witnessed firsthand the transformation from simple 'natural' claims to today's complex sustainability matrix, I have seen an industry reinvent itself multiple times over, each iteration bringing us closer to truly responsible beauty.
Fresh out of university, I started working for a company that was pioneering the natural and paraben-free movement. I genuinely shared the values of using natural ingredients, but the landscape was vastly different from what we see today.
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