Innospec tells the story of its Iselux surfactant launched 16 years ago that, through innovation, has evolved and changed over that time with new variants and new data, influenced by the changes in the cosmetic market and demands of its customers.
How have the needs of the rinse-off cleansing market changed over the last 25 years, and how has Innospec's surfactant offering evolved to meet them?
This year at in-cosmetics Global I presented a technical seminar on 'Iselux® - What's New for Innospec's Superior Isethionate Sulfate-Free Surfactant'. This unique, proprietary product was launched 16 years ago by Innospec and, through innovation, it has evolved and changed over that time with new variants and new data, influenced by the changes in the cosmetic market and demands of Innospec's customers.
While Personal Care magazine is looking back on the past 25 years in the cosmetic market, Innospec is looking back on the history of personal care surfactants at the company, especially the evolution of the Iselux range. This period has witnessed significant shifts globally and, as a consequence, within the cosmetics industry, driven by profound changes in regulations, technology, fashion trends, the global economy, and societal values that have fundamentally reshaped consumer expectations.
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