The skin care industry is redefining ageing care, moving beyond wrinkle reduction to a holistic focus on long-term skin health. Science-driven innovations, AI-powered personalisation and sustainability, says Oat Cosmetics, are transforming the landscape, shifting the emphasis from correction to prevention
ABSTRACT
The skin care industry is redefining ageing care, moving beyond wrinkle reduction to a holistic focus on long-term skin health. Science-driven innovations, AI-powered personalisation and sustainability are transforming the landscape, shifting the emphasis from correction to prevention. The rise of ‘well-ageing’ embraces resilience rather than merely reducing signs of ageing, while breakthroughs in biotechnology and consumer demand for transparency drive cutting-edge advancements. As skin care evolves, the future lies in personalised, high-performance solutions that empower individuals to maintain vibrant, healthy skin at every stage of life
Over the past few decades, ageing care has undergone a significant transformation, not only in the way products are formulated but also in how the beauty industry approaches ageing. From early wrinkle-fighting products to the advanced, science-backed solutions of today, the evolution of anti-ageing skin care has reshaped consumer expectations, marketing strategies and product development. This article delves into how these changes have impacted the beauty industry and what the future holds for ageing care.
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