Making anti-ageing more consumer-relevant

CLR describes a cosmetic active ingredient for maintaining and regaining skin’s youthful and attractive appearance by harnessing the extreme natural adaptivity of Galdieria, or red algae

Our skin is by far the largest organ of our body. As all other organs, it ages with time. However, it ages more quickly than most other parts of the body. The reason for this is as intuitive as it is simple: our skin is on the outside of our body and exposed to many extrinsic influences that can accelerate the ageing process. Especially those areas of our skin that are openly exposed to these influences suffer strongly. This is both a challenge and an opportunity.

Extrinsic influences are not the only ones that accelerate the skin's ageing process. Factors that originate from the biology of the human body itself also have a strong influence. Stress hormones, for instance, are known to speed up the skin's ageing process significantly. Busy and stressful lifestyles, bad-quality sleep, and an unhealthy diet all play a central role in skin ageing.

From a scientific point of view, skin ageing is simply a given. Skin ages and becomes more prone to disease over time, as it becomes increasingly more vulnerable. This is a fact of life. Nevertheless, the desire for youthfulness seems to be anchored in human history.

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