Clinical studies have demonstrates the efficacy of a new plant extract from Lysimachia christinae to preserve skin vitality and resilience, in line with the paradigm of pro-longevity in beauty, as BASF explains
ABSTRACT
The global shift towards longevity in beauty emphasizes ageing as a journey of vitality rather than decline. Cellular senescence, a key hallmark of ageing, disrupts skin integrity and regeneration via the senescence-associated secretory phenotype (SASP). Clinical studies demonstrate the efficacy of a new plant extract from Lysimachia christinae to preserve skin vitality and resilience, in line with the paradigm of pro-longevity in beauty
With global life expectancy on the rise and 22% of the world's population expected to be over 60 by 2050, the beauty industry has undergone a paradigm shift from the anti-ageing claims of the 2000s to the contemporary narrative of longevity in beauty. Ageing is now seen as a journey to be embraced rather than fought. The focus is on supporting long-term skin health, vitality, and radiance, empowering individuals to age gracefully and powerfully.
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