The personal care and beauty industry expects artificial intelligence to play a significant role in the next five years, according to a report by Research and Markets.
The Voice of the Industry: Beauty and Personal Care found beauty and personal care companies are already incorporating artificial intelligence, ranging from daily consumer-facing activities, such as enhanced website search and handling customer service requests, to B2B activities.
Greater consumer reliance on diagnostics presents opportunities in generative AI, while other technologies, like 3D printing and biometrics, widen options to tailor solutions and personalise offerings.
The Voice of the Industry: Beauty and Personal Care also found consumers are increasingly educated about skin health, meaning the search for additional benefits beyond basic functionality is growing.
Consumers' quest to control health outcomes supports ingredient-led innovations in beauty, where players should continue centering hero-ingredients to meet the increasing need for solutions-based benefits.
Biotechnology will be at the forefront of making beauty ingredient sourcing more sustainable, said Research and Markets.
