in-cosmetics Global organiser RX has released a report designed to demystify some of the most widespread misconceptions in the beauty industry.
The Rise and Influence of Ingredient-Led Beauty, in association with Euromonitor International and Covalo x in-cosmetics, unpacks and analyses five key industry myths: natural versus chemical; the reputation of silicones; fragrance-free; higher concentrations equal better results; and the stigma around sulphates.
“Consumer perceptions have become a powerful medium in cosmetics. In recent years, they have led to the rise, and fall, of many influential industry trends,” said in-cosmetics Global event director Roziani Zulkifli.
“However, to stem the flow of misinformation and encourage the promotion of scientific, evidence-backed industry materials, brands need to consider how they can best understand and communicate with their customers,” she added.
“We all know that simplicity and transparency are key to gaining consumer trust and enhancing the journey of more effective consumer education in cosmetics. This report aims to serve as a valuable tool for the industry to gain insights into both perspectives in debunking these myths.”
To view the full report or find out more about any of the key trends discussed in the report, visit https://www.in-cosmetics.com/global/en-gb/lp/ingredient-led-beauty-report.html.
