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in-cosmetics Global report ‘tackles key industry myths’

in-cosmetics Global organiser RX has released a report designed to demystify some of the most widespread misconceptions in the beauty industry.

The Rise and Influence of Ingredient-Led Beauty, in association with Euromonitor International and Covalo x in-cosmetics, unpacks and analyses five key industry myths: natural versus chemical; the reputation of silicones; fragrance-free; higher concentrations equal better results; and the stigma around sulphates.

“Consumer perceptions have become a powerful medium in cosmetics. In recent years, they have led to the rise, and fall, of many influential industry trends,” said in-cosmetics Global event director Roziani Zulkifli.

“However, to stem the flow of misinformation and encourage the promotion of scientific, evidence-backed industry materials, brands need to consider how they can best understand and communicate with their customers,” she added.

“We all know that simplicity and transparency are key to gaining consumer trust and enhancing the journey of more effective consumer education in cosmetics. This report aims to serve as a valuable tool for the industry to gain insights into both perspectives in debunking these myths.”

To view the full report or find out more about any of the key trends discussed in the report, visit https://www.in-cosmetics.com/global/en-gb/lp/ingredient-led-beauty-report.html.

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Upcoming Events

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

IFSCC 2024

Recanto das Cataratas Thermas Resort, Iguazu Falls, Brazil
14th - 17th October 2024

SEPAWA

Estrel Congress Center, Berlin
16th - 18th October 2024

Cosmetorium

Palau de Congressos de Barcelona
23rd - 24th October 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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