in-cosmetics Asia 2023: What's trending in Asia

Ahead of this month’s in-cosmetics Asia 2023 trade show in Bangkok, Karen Yee of Azelis delves into the latest trends in the dynamic Asia personal care landscape. Backed by market research, the distributor has identified three core trends in the APAC region: ‘From perfect to zestful’, ‘Inner peace meets beauty’, and ‘Advanced efficacy demands’

In the vibrant and diverse landscape of the Asia Pacific (APAC) region, the personal care industry has transcended mere maintenance. It has become an instrument for self-expression, an outlet for wellness, an area of scientific advancement, and a domain for sustainable and safe consumption development.

This article explores the dynamic shifts in APAC’s personal care market, highlighting the latest trends shaping the industry and the role personal care plays in meeting the evolving needs and desires of APAC consumers.

Personal care market in APAC

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