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IMCD unveils ASMR prototypes range at Suppliers’ Day

IMCD debuted Sensational Beauty, a collection of seven market-ready ASMR (autonomous sensory meridian response) prototypes, at NYSCC Suppliers’ Day 2023 in New York.

Visitors sampled the new collection at the IMCD Demo Bar, while an invitation-only crowd was immersed in an ASMR experience showcasing the full effect in a VIP room.

IMCD’s Sensational Beauty prototypes include:

•             Biomimetic Scalp Orbs – scalp treatment with biolipid mimicking actives

•             Destress Ball Make-Up Remover – bouncy, stress releasing make-up remover with a cocktail of bioactives that promote skin elasticity

•             Plumping Pressed Powder – silky, medium-coverage foundation featuring hyaluronic spheres and micobiome ingredients with protective properties

•             Pore Perfection Powder to Slime Peel-Off Mask – mattifying, quick-drying powder-to-gel facemask

•             Rip and Replenish Cleanser – water-free, dissolvable mild cleansing strips with soothing and moisturizing properties to rebalance skin

•             Rip and Restore Aqua Moisturizer – water-free, dissolvable mild moisturizing strips, providing skin with natural moisturizing factor (NMF)

•             Soothing Kinetic Jelly Scrub – two-part anhydrous soothing kinetic jelly scrub with moisturizing and sensorial properties

“IMCD’s latest beauty and personal care collection is inspired by three of the major trend drivers impacting consumers across all industries – experience, wellness and technology,” said Danielle Wheeler, Americas Technical Director at IMCD.

“Our team consciously formulated the Sensational Beauty concepts to stimulate an ASMR experience that evokes emotion, joy and fosters a unique immersive experience,” she added.

“The careful execution of developing our Sensational Beauty collection not only displays our team’s creativity and trend knowledge, but also highlights IMCD’s formulatory expertise dedicated to driving marketplace innovation.”

See more about IMCD Group B.V

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Upcoming Events

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

IFSCC 2024

Recanto das Cataratas Thermas Resort, Iguazu Falls, Brazil
14th - 17th October 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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