Have you wondered what biotechnology may bring to cosmetic formulations?
Vytrus Biotech will be present at in-cosmetics Asia on 1-3 November (booth C28) to showcase its latest biotech innovations in microbiota ageing and hair skinification.
Biotechnology opens a new door to innovate with active ingredients inspired by the power of plants that set trends and meet the consumers’ demands while bringing fresh ideas for cosmetics formulators; cutting-edge technology that allows the creation of new concepts based on efficacy and sustainable processes.
Vytrus, a Spanish biotechnology company specialized in natural actives for skincare and haircare based on plant biotechnology, has recently launched two actives – QUORA NONI™ biomics and ELAYA RENOVA™.
QUORA NONI ™ biomics is a 100% natural active from plant stem cells that, for the first time in cosmetics, rejuvenates our skin microbiota to achieve a younger-looking skin.
Vytrus has studied the role of the microbiota on skin ageing and how our microbial population changes and ages with the passage of time, negatively affecting our skin’s appearance. Our skin bacteria communicate through a system called Quorum Sensing that generates coordinated behaviours that can turn our bacteria virulent. When that happens, there is a microbial imbalance that leads to the generation of molecules that can damage our skin – the so-called Senile Biome Markers (pro-ageing markers).
QUORA NONI ™ biomics brings a plant strategy to modulate these bacteria behaviours, rebalancing the skin microbiota and promoting Young Biome Markers. This mechanism (Quorum Quenching) rejuvenates the skin by rejuvenating the skin microbiota and brings beneficial properties to the skin: rebalanced and younger microbiota and skin-pore and redness reduction, wrinkle reduction, stimulation of the skin’s immune system (β-defensin improvement) and a skin-firming and perfecting effect.
ELAYA RENOVA™ is a new haircare active that dives into the hair skinification trend with a novel plant mechanism. It introduces a new concept in haircare –Hair Tensegrity – through a 100% natural active from wild olive tree stem cells, awarded with the Best Ingredient Award at in-cosmetics Latin America 2022 and shortlisted for Best Ingredient Award at in-cosmetics Asia 2022.
Based on the Hair Tensegrity concept, this active protects, strengthens and revitalizes the whole hair structure, from scalp to hair shaft. Specifically enriched in a nourishing proteo-lipidic matrix, it reinforces both the hair and the scalp from the inside, while boosting new hair anchoring proteins and penetrating the hair cortex.
This innovation is inspired by the architectural concept of ‘Tensegrity’, explaining how changes applied to an area will also exert effects at a distance because everything is interconnected. Hair shaft and the scalp are intimately interconnected as a continuum, and each part is interdependent on all the others.
This haircare active introduces a new way for the protection and restructuring of both hair and scalp at the same time. A new path for not having to use different products for each application (hair and scalp, protection, and revitalizing), offering the possibility of a multi-activity ingredient to approach all the needs of haircare in one raw material.
