Not for your eyes only: High-efficacy actives

Eyes are an insight into a person’s life and mind, often giving away what someone is thinking or feeling at any given moment. It is no wonder, then, that the eye area has long been a leading skincare concern among consumers. The global eyecare market is estimated to be worth up to $61.3million in 2020 and considerable annual growth of up to 6.4% is predicted over the next 10 years.1-3

The skin surrounding eyes is thinner than other areas and is more susceptible to signs of sleep deprivation, stress and ageing. Weakening collagen easily causes wrinkles in this area and damaged blood vessels are more visible, leading to dark circles

Formats such as creams and serums that target these concerns have been commonplace on beauty shelves for many years, but in recent times the options available have considerably expanded to include masks, sticks and under-eye patches, among others.3 Eyecare products are a staple for any skin care routine, and can be found across all types of skin care range, from 100% natural to science-driven cosmeceutical brands.