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The ‘solidification’ of liquid shampoos and conditioners

JRS’s new technology means the personal care industry can re-develop a wide range of existing cosmetic formulations into solid forms

This article will first explore the challenges and limitations of currently available shampoo bar formulations. It will then offer a revolutionary technology which allows improved performance and consumer acceptance, not just for solid shampoos but also for conditioners and other liquid products, instantly dissolving powders, tablets and paper sheets. It offers the personal care industry the opportunity to re-develop a wide range of existing cosmetic formulations into solid forms.

Shampoo bars and other solid formats are growing in popularity worldwide. The last five years have seen an exponential increase in shampoo bar launches, from around 50 in 2016 to around 700 in 2021. This trend is likely to continue apace due to the unique drivers involved (Figure 1).

Unlike many drivers in our industry, it is clear that sustainability is more than just another fashion trend. The issues are real, widespread and extremely well documented. Furthermore, these issues are not going to go away.

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Upcoming Events

PCHi

Shanghai World Expo Exhibition And Convention Center(SWEECC)
20th-22nd March 2024

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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