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Croda tool for emulsifiers

Croda has developed the SenStories selector tool to help formulators to discover suitable oil-in-water emulsifier system recommendations for the development of skin care formulations.

The company says that this links consumer and formulator language to provide sensory observations. “SenStories utilises reliable, reproducible methodology to connect insights on consumer perception and language choice with the knowledge that ingredient combination and colloidal structure are responsible for a given sensory,” Croda said.

The company website contains full instructions on how to select the appropriate set of consumer insights from France or Singapore and the consumer language descriptors, then any necessary refinement options. SenStories will then display emulsifier recommendations.

See more about Croda Inc

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Upcoming Events

Testing of Personal Care Formulations

Burlington House, London
Thursday 17th March 2022

in-cosmetics Global 2022 - Paris

1 Pl. de la Porte de Versailles, Paris
5 - 7 April 2022

NYSCC Suppliers' Day 2022

Javits Center, New York
3 - 4 May 2022

in-cosmetics Korea 2022

Hall C, Coex, Seoul, South Korea
13 - 15 July 2022

PCHi China 2022

Shanghai World Expo Exhibition & Convention Center
18 - 20 July 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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