Male grooming and cosmetic products for men are on the rise. While humankind is pushing through the new viral pandemic, the beauty world is still infested with another pandemic of new and the newest products for men. All levels of the cosmetic businesses are involved in this wave, from the top selective brands to the small independent manufacturers and handcrafters. The influx of these preparations of all possible forms reflects modern trends, marketing as well as the fact that men are chasing healthy, nice looking skin and trying to transform the simple but boring shaving routine into an exciting, pleasurable ritual.
While we see growing demand for this type of product, some developers apparently miss the importance of the peculiar physiological properties of male skin. This can be explained by several factors, as some of the properties do not significantly impact the efficacy and safety of a formulation, while others become a tribute to some cultural or marketing requir