New data has revealed that almost threequarters of UK consumers (71%) do not think brands and retailers are doing enough to make their beauty and personal care* purchases more sustainable. They also identified plastic waste as the main culprit – around half (46%) see it as the biggest sustainability challenge facing the industry.
What do consumers want to see?
When asked what solution they most want to see, one in five consumers (19%) would like less packaging in their beauty and personal care products, while 17% would like more products with natural ingredients and 15% want in-store refill stations so they can re-use existing containers (rising to 18% among Generation Z). The other areas of interest are sustainable packaging (12%) and in-store recycling bins (11%).
The research also found that nine out of ten shoppers (88%; rising to 93% of Generation Z) look for sustainability credentials in their beauty and personal care purcha
