Creating truly personalised beauty regimes

The rise of digital technology is at the forefront of the quest for more personalised products, but there are many aspects to consider.

The beauty industry has seen many significant changes in the last year. While the sector was already moving quickly in its adoption of new technologies and digital capabilities, COVID-19 accelerated the development of these advancements 10-fold. In a matter of weeks, beauty brands were required to transfer their services online, expand their virtual beauty counters and find new ways of interacting with the consumer at home.

While the pandemic presented many unforeseen challenges, it did prompt change in the industry which would have otherwise taken years to implement. Beauty brands have managed to reach a new standard in their personalisation efforts, supporting consumers on their skin care and beauty journeys and building greater long-term brand loyalty.

This was achieved not only by accelerating online platforms and expanding e-commerce capabilities, but by investing in new technologies, remaining reactive to shifting consumer mindsets, and building a new kind of relationship between the consumer and brand. By harnessing several key trends in the market, beauty brands are taking important steps to creating truly personalised regimes.  

Log in or register FREE to read the rest

This story is Premium Content and is only available to registered users. Please log in at the top of the page to view the full text. If you don't already have an account, please register with us completely free of charge.

Latest Issues

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024