COVID-19 has changed consumers’ priorities and emotional drivers, which affect their purchasing habits. The consequences of quarantine touch many different aspects of their lives including their personal care routine.
The pandemic has made paramount the role of health and hygiene in consumers’ lives, but how is this impacting the personal care category? We will try to answer this question, and we will also assess the impact of fragrances on human emotions, talk about sustainability in personal care and most of all, highlighting the various product developments that are attempting to redefine personal care as we know it.
Spotlight on health & hygiene
The antibacterial boom
With the current global health situation, consumers now seek beauty and personal care products that can both protect and reassure them. Products featuring hygienic properties are key. We forecast that “antibacterial&rdqu
