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How R&D data can create new digital services

Here we discover how R&D-based companies can make the most of their wealth of data and develop digital services

Data driven digital services are everywhere, from health apps to skin care subscriptions, transforming how companies interact with customers. Very often they come from digital startups, looking to steal market share from established companies.

But now, thanks to increasingly sophisticated AI and data science capabilities, established consumer product companies have a way to fight back: using their extensive R&D data. And in doing so, they will be able to gather invaluable new data for product development.

Why do digital services matter to R&D?

To see how this might work, imagine a new skin care subscription service. Any old startup can develop a model to track preferences, optimise delivery, and suggest similar products. If they are smart, they can refine recommendations by broad customer groups using publicly available data on skin types or weather data. But this data is easily accessible, and anyone can do it.

Estab

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Upcoming Events

in-cosmetics Korea 2022

Hall C, Coex, Seoul, South Korea
13 - 15 July 2022

SCSS Suppliers Day - SINGAPORE

SINGAPORE MARRIOTT TANG PLAZA HOTEL
Thursday 25th & Friday 26th August 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

in-cosmetics Latin America 2022

Expo Center Norte, Sao Paulo
21 - 22 September

Cosmetorium 2022

Palau de Congressos de Barcelona
28 - 29 September

SEPAWA 2022

Estrel Congress Center, Berlin
26 - 28 October

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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