Genderless cosmetics with gender-specific efficacy

Unisex was yesterday’s trend - genderless beauty is here to stay. The definition of gender has become very fluid. It now goes beyond simply ‘male’ and ‘female’, taking the form of a desire for acceptance and empowerment in one’s own person. Man, woman, transgender and those who fall under any other definitions of gender should be able not only to share fashion but also their lotions and potions. From the consumers’ point of view, this makes cosmetics more practical and sustainable. Nevertheless, genderless cosmetics should not be defined in terms of non-binary fragrances but rather by their mode of action, which should adapt to the respective needs of various skin types

However, where to start? Can genderless skin care truly cater to the distinct needs of male and female skin? Are there differences between male and female skin? 

With this in view, our approach has been to develop Reforcyl®-Aion, an active ingredient with the capability to spring clean skin cells, activating and rejuvenating them, improving overall skin appearance and positively influencing the personal perception of beauty. Reforcyl-Aion meets the individual needs of skin regardless of gender or age.