Indie Beauty partner for in-cosmetics Global
Formula Botanica has announced they are the official Indie Beauty Partner of in-cosmetics Global 2020, which takes place in Barcelona, Spain, from 31 March to 2 April.
in-cosmetics Global brings together over 800 exhibitors of ingredients, fragrances, lab equipment, testing and regulatory solutions, as well as over 12,000 cosmetic manufacturers from over 115 countries. As part of the overall sector, the global natural cosmetics market is predicted to grow at an annual rate of 5.2% with the boom driven by shifting consumer perceptions around natural ingredients in cosmetics*.
Shona Thomson, marketing manager for in-cosmetics Global, said that for several years, the event had recognised the unprecedented increase in the presence of indie brands. “The incredibly successful launch of our first ever Indie Trail in 2019 is testament to how influential and important this area of the industry has become. By officially partnering Formula Botanica in 2020, our 30th birthday year, we not only acknowledge this dramatic shift in the market but also further our support of indie brands. We couldn’t be happier to have Formula Botanica on board.”
As sponsors of the show’s Indie Trail, Formula Botanica is inviting both trade visitors and the public to actively explore this exciting, fast-growing world of natural cosmetics. Based at its Indie Beauty Hub, a focal point for natural cosmetics’ suppliers, formulators, students and the indie beauty community, Formula Botanica is taking a pro-active role throughout the show with talks and practical workshops.
As part of in-cosmetics’ education programme, the school is holding three Formulation Lab training sessions which are programme highlights for indie brands looking to widen their understanding of innovative, natural ingredients. Usually available only to R&D professionals, the Formula Botanica workshops are open to all, and aimed at giving everyone the chance to experience formulating in a professional lab setting.
Formula Botanica CEO Lorraine Dallmeier, who gave a keynote talk at the 2019 edition of the show in Paris and who will be on stage this year in the indie beauty panel discussions, said that partnering in-cosmetics Global was a huge honour for the school: “We know the immense value the show brings our community of indie beauty entrepreneurs and are thrilled to see in-cosmetics reach out to small brand owners through this 2020 partnership with Formula Botanica. This edition of in-cosmetics Global is putting indie and natural beauty firmly on the map as a strong, economic force in the cosmetics’ sector.
“Formula Botanica reaches hundreds of thousands of formulators and entrepreneurs globally and we want to help them navigate the complexities of working with ingredients suppliers and industry decision-makers. We are greatly looking forward to not only representing but also being on hand, as show partners, to guide and advise the indie beauty community at in-cosmetics Global 2020. ”