The website of Personal Care Global

The future of bio-based polymers for hair care

It is no secret that the personal care industry is one of frequent change, largely due to shifts in consumer behaviour and trends; specifically, the hair styling market has evolved significantly in recent years. Gone are the days of elaborate styles, requiring hard holding products to lock in the look that took several hours to create. There is now a rise in taking a much more minimalistic approach to hair styling.

Consumers, especially Millennials, are aiming to achieve a more natural, ‘low key’ and effortless look, which creates a higher demand for more lightweight products. To add to this, the demand for ‘cleaner’ and more natural products is on the rise. Some of this is driven by regulations, such as VOCs, but it is largely due to consumers wanting more transparency from the brands they love. As a result, the hair styling market is faced with creating more products that promote a ‘natural’ look and feel that are also made from organic, natural ingredients. For formulators, this can be a challenge as, historically, the foundation of many hair products is based in the more traditional, hard hold systems. These systems conflict with the 'natural' styling trend both chemically as well as in functionality. 

Material and methods

Amaze™ SP polymer (INCI: Sodium Polyitaconate) is a unique polymer produced through an eco-conscious process, for the hair styling market. To produce the polymer, a GMO-free feedstock is used which is then polymerised in water to yield the polymer; the whole process is operated near ambient conditions to drive the reaction while minimising the energy demand of the production.

Log in or register FREE to read the rest

This story is Premium Content and is only available to registered users. Please log in at the top of the page to view the full text. If you don't already have an account, please register with us completely free of charge.
Register

Upcoming Events

SCSS Suppliers Day - SINGAPORE

SINGAPORE MARRIOTT TANG PLAZA HOTEL
Thursday 25th & Friday 26th August 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

in-cosmetics Latin America 2022

Expo Center Norte, Sao Paulo
21 - 22 September

Cosmetorium 2022

Palau de Congressos de Barcelona
28 - 29 September

SEPAWA 2022

Estrel Congress Center, Berlin
26 - 28 October

in-cosmetics Asia 2022

BITEC Bangkok, Thailand
1 - 3 November 2022

Access the latest issue of Personal Care Global on your mobile device together with an archive of back issues.

Download the FREE Personal Care Global app from your device's App store

Upcoming Events

SCSS Suppliers Day - SINGAPORE

SINGAPORE MARRIOTT TANG PLAZA HOTEL
Thursday 25th & Friday 26th August 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

in-cosmetics Latin America 2022

Expo Center Norte, Sao Paulo
21 - 22 September

Cosmetorium 2022

Palau de Congressos de Barcelona
28 - 29 September

SEPAWA 2022

Estrel Congress Center, Berlin
26 - 28 October

in-cosmetics Asia 2022

BITEC Bangkok, Thailand
1 - 3 November 2022

Access the latest issue of Personal Care Global on your mobile device together with an archive of back issues.

Download the FREE Personal Care Global app from your device's App store

Step Communications Ltd, Step House, North Farm Road, Tunbridge Wells, Kent TN2 3DR
Tel: 01892 779999 Fax: 01892 616177
www.step-communications.com
© 2022 Step Communications Ltd. Registered in England. Registration Number 3893025