Texture plays a vital part in the overall experience of a personal care product and it can take a great deal of experience before a formulator can confidently adjust the texture of a product subtly to achieve the desired feel.
However, ingredient suppliers make it their goal to take some of the trial and error out of the process and give formulators ingredients that can instantly transform formulations, delivering ‘Wow’ factor.
Here we highlight that it is not essential to stick to classical products when developing your next formulation. This article will illustrate how Innospec’s ingredients work to formulate those transforming textures, solid textures, light and fresh formulations, oils and jellies, and more.
The power to transform
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