Expansion to beauty food range

Naturex has extended its ‘Beauty Food’ range of natural skin care solutions made with ingredients derived from plants found in the food chain.

The new ‘Energy Boost’ collection comprises two concepts formulated with cornelian and acerola cherry extracts.

Cornelian cherry (Cornus officinalisSieb. et Zucc) is an antioxidant-rich fruit used in traditional Chinese medicine that is in tune with two of the major current trends in cosmetics – superfruits and Asianification. It is not as widely known as some other ingredients in Asian medicine, which means it presents an opportunity for innovation and differentiation. With its deep knowledge and long experience of working with plants, Naturex believes cornelian cherry is certain to become a highly successful beauty ingredient in the near future – just like cranberry a few years ago.

The antioxidant power and skin care benefits of cornelian cherry are well established. In vitrostudies have shown that it stimulates by +710% the production of catalase, an enzyme that protects the skin from oxidative damage. It also stimulates by +120% the production of glutathione reductase, an enzyme that is key to maintaining the oxidative balance of the cells. Cornelian cherry has also been shown to inhibit lipid peroxidation by 40%. It is a genuinely ‘super’ superfruit that is also known to deliver soothing properties and enhance skin radiance.

The acerola cherry (Malpighia glabraL.) is well known for its very high vitamin C content and antioxidant power. It is widely recognised as the star among today’s trendy superfruits. Sourced in Brazil through a highly sustainable supply chain, Naturex’s acerola powder extract has been shown to have 26 times more antioxidant activity than orange.

 

 

 

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