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Claims substantiation and user trials

In 2016 it was estimated that the European cosmetic market was worth €77 billion and that about 25% of all cosmetics placed on the market each year are new.1 Product claims and advertising play an important part in persuading customers to purchase cosmetic products.

 In this article we will take a closer look at the common criteria, experimental studies, consumer perception tests and published information. We have also included an insight into how user trials work based on our experience with First Beauty. 

What is a claim?

According to article 20 of regulation (EC) 1223/2009 cosmetic claims can be text, names, trademarks, pictures and figurative or other signs that convey the product’s characteristics or function. These claims can be in the form of labelling, advertising or how the product is made available on the European market. Cosmetic products cannot claim to have characteristics and functions that they do not have. 

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Upcoming Events

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

IFSCC 2024

Recanto das Cataratas Thermas Resort, Iguazu Falls, Brazil
14th - 17th October 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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