In 2016 it was estimated that the European cosmetic market was worth €77 billion and that about 25% of all cosmetics placed on the market each year are new.1 Product claims and advertising play an important part in persuading customers to purchase cosmetic products.
The company Dr. Straetmans GmbH was founded in 1984 by Dr. Udo Straetmans who, having a long year experience in biocidal products, decided to start an enterprise for developing and marketing new actives for “alternative preservation”.
At a time when the term “alternative preservation” was still unknown to the cosmetic...
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Mandarin Orchard Hotel, Singapore
Palau de Congressos de Barcelona, Hall 5, Fira de Barcelona, 08004 Barcelona
3 – 4 October 2017
Jacob K. Javits Convention Center, New York
11 - 12 October 2017
Estrel Congress Center, Berlin
18 - 20 October
BITEC Bangkok, Thailand
31 October - 2 November 2017
Protecting active skin from urban air
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Glamorous décolléte through traditional knowledge
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