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Essential oils fuel a global natural mega-trend

In our fast-paced world there is one megatrend that has dominated for well over a decade. No other trend can even start to compete with ‘naturalness’.

This concept has taken hold of the food industry and the cosmetics industry; the construction industry has a new focus on more naturalness and fashion has gone organic. Cosmetics, personal care and the health industries are key drivers in this development and are busy creating a constant stream of new products. Nature not only serves as a wellspring of inspiration, it is also the ideal source in every respect: the raw materials are renewable, many have a proven efficacy – and enjoy a very positive image among consumers. 

Essential oils are a key component which allows businesses and brands to persuasively demonstrate their commitment to this trend. As purely natural products, essential oils are obtained from plants: from roots, leaves, bark, wood, resin, peel, flowers or seeds. Appealing as this advantage is, it can also leave suppliers facing considerable challenges, as the quality of natural raw materials depends on a wide range of different factors. 

Essential oils: a complex topic

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Upcoming Events

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

IFSCC 2024

Recanto das Cataratas Thermas Resort, Iguazu Falls, Brazil
14th - 17th October 2024

SEPAWA

Estrel Congress Center, Berlin
16th - 18th October 2024

Cosmetorium

Palau de Congressos de Barcelona
23rd - 24th October 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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