Website for new brand

BASF has launched a new website for its personal care business: a brand website for the new Care Creations brand and the ‘Inspired by life’ communications concept.

Following the recent launch of the Care Creations brand and the ‘Inspired by life’ communications concept, the new mobile-friendly website reflects BASF Personal Care’s new business approach, drawing inspiration for innovative products from real life – based on sciencific excellence and market empathy. While looking at people’s lives in various places around the world, visitors can find product and concept highlights as well as formulations. The responsive web design automatically adjusts to all different display sizes from personal computers, tablet PCs to smart phones. “Our new website gives voice to our innovative approach,” says Simon Medley, senior vice president of BASF Personal Care Europe. “Being at the pulse of consumers and the market we create an added-value for our customers.”

 

 

Other news

Expansion in China

Upcoming Events

Cosmetorium 2017

Palau de Congressos de Barcelona, Hall 5, Fira de Barcelona, 08004 Barcelona
3 – 4 October 2017

in-cosmetics North America 2017

Jacob K. Javits Convention Center, New York
11 - 12 October 2017

SEPAWA Congress 2017

Estrel Congress Center, Berlin
18 - 20 October

in-cosmetics Asia 2017

BITEC Bangkok, Thailand
31 October - 2 November 2017

SCS Formulate 2017

Ricoh Arena, Coventry, UK
14 – 15 November 2017

What topic should the next Little Book cover?
Skin Care
Novel Textures
Colour Cosmetics
Instant Effects
Natural Formulations

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HerbaShield® URB –The Natural Solution to Pollution

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Trigger hair dynamics to regain density

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