Why are consumers willing to invest more in sustainable personal care products that retain performance?
Shell Chemical LP
As it turns out, even as many parts of the world continue to struggle with inflation, consumers are willing to pay more for high-quality personal care products with sustainable elements.
Research shows that for many people, product quality comes before cost. It’s a counterintuitive trend, but one that is shared globally.
• 66% of US consumers want high-quality personal care products, no matter the cost.
• 40% of French consumers say long-lasting beauty products are worth the price.
• Latin American consumers spend more on high-quality personal care products as incomes are rising.
• With the EU Deforestation Rule (EUDR) looming, personal care product manufacturers are searching for palm oil alternatives that deliver performance in formulations.
Join Dr. Jerrick Juliette, Technical Lead Global Quality Assurance, Shell Chemicals, as he talks about these trends, including why mood and well-being play a part. Learn how you can incorporate sustainability into your products, without sacrificing performance and leverage this consumer trend.
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