Croda has unveiled Beauty of Zero, a long-term sustainability framework that outlines a pathway to progress against many of the industry’s environmental and social challenges.
The campaign is anchored by six core pillars – Net Zero, Zero Waste, Zero Biodiversity Loss, Zero Water Impact, Zero Exploitation, and Zero Ambiguity - each addressing a key area where Croda Beauty’s programmes and future ambition aim to reduce and ultimately remove adverse impacts.
In support of the Beauty of Zero pillars, the UK company’s scientists and operational teams are designing and manufacturing ingredients that prove ‘better beauty’ is possible when performance and sustainability are designed hand-in-hand.
Taking a holistic approach, Croda Beauty is creating personal care solutions that perform brilliantly and demonstrate their impact from planet to particle.
“Beauty of Zero is rooted in both ambition and honesty,” said Cara Eaton, Sustainability Director at Croda Beauty.
“The shift towards an ambition of zero impact is not simple, but it is necessary. We’re committed to partnering with brands as we progress on this journey, offering support through our data, expertise, and science-led solutions brands will need to progress towards zero with confidence,” she added.
As Croda Beauty advances on its own pathway to zero, it is enabling its customers to do the same.
Through the innovation powered by Beauty of Zero, brands and formulators gain transparent, actionable data that helps support robust sustainability claims and informed decision-making.
This includes Croda ingredients engineered for lower impact, reducing the overall footprint of final products, without sacrificing performance.
In addition, it offers direct access to scientific expertise, ensuring that sustainability considerations are built into formulation decisions from the earliest stages.
“Through these efforts, Croda Beauty empowers customers to reduce their environmental and social impact by choosing ingredients designed with sustainability at their core,” it said.
