Driven by the emergence of the concept of diversity, equity, and inclusion (DEI), the reprioritization of individual needs progressively drew a new face to beauty, where every individual neither feels excluded nor marginalized. This approach now extends beyond skin color to encompass the specific characteristics of each ethnic group, gender, or stage of life.
The study of these structural and functional skin specificities led to a strong response in dermatology, allowing the cosmetic industry to exalt a ‘plural beauty’: more homogeneous, less codified and less stereotyped.
Universal expectations in skin care
Recently, SILAB developed a specific approach to this topic: the main skin characteristics of consumers according to ethnicity, gender, and age were identified in order to outline the profile of a universal beauty. Three expectations stand out:
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