Mibelle Biochemistry has unveiled RejuveNAD, a natural active ingredient that stimulates the endogenous regeneration of NAD+.
NAD+ (nicotinamide adenine dinucleotide) has received significant attention in anti-ageing supplements.
However, the use of NAD+ in cosmetics failed so far, as the molecule has a very poor stability in formulations and cannot be taken up into skin cells.
Mibelle Biochemistry has developed a holistic solution to increase NAD+ levels in the skin through cosmetic applications.
Sourced from sustainably cultivated sunflower sprouts through indoor farming, RejuveNAD activates the enzyme NAMPT.
Clinical studies show that this active can counteract at least five hallmarks of aging in the skin simultaneously: mitochondrial dysfunction, cellular senescence, loss of proteostasis, epigenetic alteration and genomic instability making the skin look eight years younger in just 42 days.