Provital has established a North American subsidiary to serve the United States and Canadian personal care markets.
Headquartered in New Jersey, Provital LLC will take up the slack from Centerchem, the former distributor of its cosmetic ingredients in North America.
“This marks a significant milestone in our journey, as we strive to bring our caring ethos and natural active ingredients directly to customers across the United States and Canada,” said Provital CEO Ricard Armengol.
Eight-five per cent of Provital’s total revenue comes from exports to approximately 90 countries, and it operates through 46 distributors and six commercial subsidiaries.
“We have established a strong presence in key markets such as Brazil, China, France, Poland, Germany, and more,” added Armengol.
“Nonetheless, enhancing our presence in the USA and Asia-Pacific region is a strategic priority, as we see tremendous growth opportunities in these markets. Our aim is to cater to the evolving needs of consumers while maintaining our commitment to sustainability and product innovation.”
